The Cheap Monday brand and products are associated with high fashion design with moderate budget pricing. They are associated with convenience of online shopping and having a variety of retailers. Another element of the Cheap Monday brand is their position in helping the environment and an idea that they call “Humanism” for their employees. Humanism to them is about seeing people as equal value, with respect to human rights and diversity. They also strive towards a safe environmental approach in their production and the farming of the fibers they use. Cheap Monday with all its good press and innovative design has recently received negative press about the logo they developed to go on their products. The logo is a skull head with a speak bubble that says Cheap Monday, but what’s making headlines is the upside down cross in the skulls forehead. Orjan Anderson, creator of the brand, stated, “I believe in neither the devil nor God. I’m not interested in religion; I’m more interested if the logo looks good.”Logo designer Bjorn Atldax states, “It is an active statement against Christianity. I’m not a Satanist myself, but I have a great dislike for organized religion.”The training required to sell this brand would be to explain the meaning behind the logo to customers with concerns about it, energetic customer service, knowing the background information of the company, personal style yourself, and knowledge of the brands target customer.
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