Wednesday, November 18, 2009

  
Posted Oct. 23, 2009, 2:35 p.m. ET


SHEPARD FAIREY GOES DENIM

BY LUIGI TADI    10.23.09obama.jpg


Street artist Shepard Fairey was catapulted to superstardom last year when he created the iconic “Hope” poster capturing the mood of an entire country in the days preceding Obama’s historic presidential win. Pioneering jeans company Levi’s, throughout its lengthy history, has proven to capture the masses' demand for durable products dressing men and women from the cotton fields to artist studios, so it is no surprise that these two creative forces would join together to unveil a new collection of street-inspired styles Obey x Levi's. The collection of distressed denims and Fairey-designed graphic tees (which feature hangtags emblazoned with Fairey's signature Andre the Giant graphic) are priced between $35 and $148, and in commemoration of the launch, the artist will unveil a series of four collectible poster designs which will be given away with purchase. The night of the Obey x Levi's launch, Oct. 29, will offer fans have the chance to meet Fairey for an autographing session at Levi's flagship store in Times Square. The line will be carried in select stores nationwide, and lucky for us New Yorkers, it will be available in both Levi's Times  Square and SoHo locations.

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