Obey is sold in twenty different countries worldwide as well as online distributors. In Tennessee, you can find Obey products at Buckle and Lansky Brothers. Online retailers include Karmaloop.com as well as ObeyGiant.com. A customer shopping for this particular brand at these retailers would expect them to be just as informed and concerned with world topics and humanity as Obey is. Obey is a shopping brand on the clothing side of the label, but is a luxury brand at its art level with prints near the thousand dollar range.

Obey’s brand differs from other clothing brands because it started as a more of a street art project. A way for self expression in unlikely places. This “tagging” is still going on and there are many street teams devoted to its cause. The brand works with causes such as 180 South, the 11^th Hour, the Hope Campaign, and Rock the Vote all in which allow people to get informed through other mediums like art and fashion.