Diving into Cheap Monday!

Established in March 2004, Cheap Monday is an up and coming fashion brand based around cheap great fitting denim.

Cheap Monday is the brain child from friends Orjan and Adam who first appeared on the fashion scene in 2000 when they opened up a second hand store called Weekend that was indeed only opened on Saturday and Sunday. The store was in a small location in Sweden, but despite this it had major success. The boys decided to run with this success and pair up with Lasse and create a bigger store in central Stockholm that would be open everyday called Weekday.  The team developed an eye both for quality second hand and vintage pieces and for high end denim. This combination gave their store an edge and brought a trendier costumer to their stores. Orjan felt that in order to appease all of his customers he needed to find a balance between second hand prices with a high end look, so in this Cheap Monday denim was born. He kept the youthful trendy look of luxury jeans with great stretch and fit, all while doing it for cheaper.  Cheap Monday’s range of design does not stop with denim anymore; they also have both tops and dresses for women as well as jackets for both men and women. The essence of this brand is to offer the customer fashion at a great price. Fashion that competes with high-end brands in both “attitude and quality”. This brand also represents rebelliousness and a more daring side to fashion.

           Cheap Monday can currently be found in 30 countries and about 1500 stores all over the world. They have agents and distributors in Europe, USA, Japan, Canada, and The Middle East. Cheap Monday continuous to use their Weekday store to sell their products, but for those of us who cannot be in Sweden they also have online distributors, such as Karmaloop.com and UrbanOutfitters.com. These outlets are cohesive with the Cheap Monday brand because they are both trendy and artsy stores that bring customers of that nature.