Obey: Article by Morgan Rogers

      Obey is a shopping brand on the clothing side of the label, but is a luxury brand at its art level with prints near the thousand dollar range.  Obey’s brand differs from other clothing brands because it started as a more of a street art project. A way for self expression in unlikely places. This “tagging” is still going on and there are many street teams devoted to its cause. The brand works with causes such as 180 South, the 11^th Hour, the Hope Campaign, and Rock the Vote all in which allow people to get informed through other mediums like art and fashion. The training required to sell this brand would be to explain the meaning behind the start of the brand and its background, energetic customer service, personal style, appreciation for art, and understanding of evolving current world issues and knowledge of the brands target customer.